Augmented reality is a technique activated by a dedicated application that runs the camera on a smartphone or tablet and is effective for both interactions with the consumer (by "marking"a certain product) and as a functional purpose that sheds light on extra information about the product.

 

AR is a tool designed to provide an additional aspect, therefore better used when there is a clear benefit and value, and not simply for the gimmick of it. Edge will provide the complementing creativity to AR as a promotional tool and explanation about the product, the brand or the project you are interested in promoting.